Following a conference about Stress Illness in Ann Arbor, MI in March 2009, a small but diverse group of medical clinicians, mental health practitioners and people with stress illness began discussing ways to improve the diagnosis and treatment. After putting on another conference in Los Angeles in March, 2010 (attended by 200 health care professionals) we were joined by a group of marketing and public relations professionals who believed in our work so much they offered their service free of charge. (One of them even put two of us, myself included, on the Rosie O’Donnell radio show.)
